The hallmark of business success is to have a self-maturing brand in the market, so the far-sighted positioning of the market is undoubtedly the stepping stone to the brilliance of the business, and Psyche perfectly reflects this through its highly influential market performance The truth, its success will certainly be the benchmark for industry players to emulate. In terms of market positioning, Psyche combined the elements of "mass" and "fashion" to develop excellent and comfortable sports equipment and become one of the national enterprises to improve the situation of international sportswear market. Meanwhile, Qi civilian products pricing, making ordinary consumers can enjoy high-quality sports life. Is not difficult to imagine, Psyche in the domestic market development prospects and competitiveness should not be underestimated.
Mutual benefit between brand and product effect
Recalling Psyche 20 years of development, in the initial stage of its business brand positioning despite its positive and long-term strategic significance, but the brand is also immature innocent also have to face the objective problem, Psyche to do is undoubtedly rich products to promote Mature brand. Eventually proved to serve the public fashion market theme, greatly enhance the survival rate of Psyche products in the market and share, and gradually make it into a brand in the enterprise. Psyche sports equipment generally has the characteristics of "Chinese characteristics". It aims to resonate emotionally with domestic consumers by integrating elements of national culture, and then gain market recognition to expand its product coverage, and such a development mode has always been around Psyche in the past 20 years of struggle. On this basis, Psyche based on market demand at different times to carry out innovative and hard-working research and development, the ongoing innovation of existing products, has now launched the "Sport Chinese style", "7 on my Color "series of products, the design of product models has reached thousands of its timber, technology, workmanship and other areas have tended to international standards. Through the improvement of product system, the Psyche brand has not only acquired its own maturity but also successfully created a corporate culture with more national characteristics.
20th Anniversary Precipitation Past Looking to the future
Psyche 20 years of struggle to pay is worthy of recognition, since January 9, 2013 Psyche to create "the dream - Psychedelic Harmony Enterprise 20th Anniversary and the East Milan fashion sports wear Psyche 'release show" anniversary celebration Activities, in order to sum up Psyche past glory, and proceed to describe Psyche a new chapter in the future development. At the same time, the leaders, major media and thousands of visitors who come to the site will appreciate the fashion feast that can be remembered for a lifetime. Psychedelic anniversary celebration at 19:30 the same day at the Shishi Gymnasium, the event will be followed by the show Psyche struggle, the results and the future direction of development. Of course, as the main event, the future development of the road is the key to the 20th anniversary of Psyche. Psyche, Psyche in the future will be what kind of new outlook to show its future prospects, one thing that will not change, that is, its brand Positioning. I believe Psyche products have been to the public price of gas, leading the fashion trend of the front line to win every consumer recognition. In short, the past can abandon the proud state of mind, look forward to enhance the courage to advance, the upcoming Psyche 20 anniversary celebration, it seems that the moral is exactly this truth.
Brand to give the product more tenacious market vitality, when the product system is more perfect, in turn, will strengthen the brand building, especially for Psyche, the brand makes it have the soul of innovative thinking, the product is for it Provide the forward momentum of the body, which is the Pik Chi Pik Wan to hold the 20th anniversary celebration opportunities, and wish Pik Chi in the coming days will be a higher and stronger market position.
